The B2B buying process can be lengthy and complicated, with numerous decision-makers and stakeholder groups included. This can cause long sales cycles and a lower win portion for businesses. Nevertheless, by understanding and dealing with the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the poss

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One essential element of the B2B purchasing journey is the awareness stage, where purchasers become mindful of a

B2B Marketing (As We Know It) Is Dead-- Here's What Works TodayTough Truth About B2B eCommerce PodcastIn this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and other facts about modern-day B2B marketing. We talk about how the buying journey has been entirely fragmented and the ma